Following the article on “The Heart of Free: Rethinking F2P Business Models for the Next Generation of Games” and the resulting strategies, this post applied the learning to one of the games that is currently excelling in the F2P model – Love and Deepspace.
This mobile game, demonstrates a sophisticated understanding of F2P monetization strategies, effectively balancing emotional engagement, fairness, and optional spending to create a sustainable and player-friendly model.
1. Emotional Value Over Functional Utility
Love and Deepspace excels in offering emotional value rather than functional advantages. Players are drawn to the game’s immersive storytelling and the deep emotional connections they form with the characters. This emotional engagement encourages spending on cosmetic items like character outfits, which are priced higher than those in other otome games but are perceived as worthwhile due to the emotional satisfaction they provide.
2. Perceived Fairness and Trust
The game maintains a balance between monetization and fairness. While it employs gacha mechanics, players have reported that the game doesn’t aggressively push in-app purchases. Progression can be achieved through consistent play, and the main storyline is accessible without mandatory spending. This approach fosters trust and encourages long-term engagement.
3. Retention as a Revenue Gateway
Love and Deepspace focuses on retaining players through continuous content updates and events. The game’s strategy includes regular limited-time events and collaborations, which keep the content fresh and players engaged. This ongoing engagement naturally leads to increased spending over time.
4. Social Features Enhancing Monetization
The game leverages social features to enhance monetization. Players often participate in community events and share their experiences, which fosters a sense of belonging and encourages spending to enhance their social status within the game community.
5. Affective Reciprocity and the Gift Economy
Players often perceive their spending as a way to support the game and its developers, especially when they feel emotionally connected to the content. The game reinforces this by offering meaningful interactions and content that resonate with players, encouraging voluntary spending as a form of appreciation.
6. Hybrid Monetization Models
Love and Deepspace employs a hybrid monetization model that combines free access with optional purchases. Players can enjoy the core game for free, with opportunities to spend on cosmetics, special events, and premium content. This model caters to both free-to-play users and those willing to spend, ensuring broad appeal and sustainability.
Playful Brain Demand 
