The Heart of Free: Rethinking F2P Business Models for the Next Generation of Games

How gratitude, identity, and trust *not pressure* drive the worldโ€™s most profitable free-to-play ecosystems. By Natali Panic-Cidic What if the key to monetizing free-to-play games isn't pushing players to pay, but making them want to? It might sound counterintuitive, but thatโ€™s exactly what a growing body of academic and industry research is revealing. The most … Continue reading The Heart of Free: Rethinking F2P Business Models for the Next Generation of Games

Red Flags in Gaming Industry Interviews (and Why You Shouldnโ€™t Ignore Them)

โ€œWeโ€™re All Family Hereโ€ and Other Lies Youโ€™ll Hear Before Burnout You finally landed an interview at a company youโ€™ve admired for years. The logo is iconic, the projects are legendary, and the recruiter swears the โ€œcultureโ€ is unmatched. But then...red flags start waving. Loudly. Whether you're a veteran or new to the industry, knowing … Continue reading Red Flags in Gaming Industry Interviews (and Why You Shouldnโ€™t Ignore Them)

Rethinking Form and Function in Game Design: A Response

Authorโ€™s Note: This article is written in response to a widely shared opinion piece about game design that, while unnamed here, made several claims that merit clarification and rebuttal. This is not a personal critique, but a professional response aimed at fostering a more accurate understanding of the discipline. Recently, a blog post titled "Form … Continue reading Rethinking Form and Function in Game Design: A Response

Betreuung 2025-2026

Studierenden Betreuung รœbersicht SS2025 & WS2026 RWTH Aachen Projekt Titel: Understanding Arousal Triggers in Video Games: Toward a Predictive Model Using Electrodermal ActivityLeitung: M.A. Natali Panic-Cidic, Ubisoft DรผsseldorfVoraussetzungen: Vom Vorteil ist Interesse an Videospielen zu haben, sowie sich eigenstรคndig in Themen einzuarbeiten.Start: Ab Januar 2025Niveau: Bachelor & Master (mehrere Arbeiten sind mรถglich)Institut: RWTH Aachen, Institut … Continue reading Betreuung 2025-2026

A Guide to Electrodermal Activity (EDA) in Games User Research

OverviewTonic EDA - changes over a longer period of time:Phasic EDA - rapid changes towards a stimuli:Typical ValuesMeasureDefinitionTypical ValuesAnalysis of EDA Signals1 - Decomposition2 - Normalization: Choosing the Right Method3 - Visualization: Share your findingsRecommended Literature & ResourcesBooks, Articles & Tools OverviewWhy readAppendix Overview Electrodermal Activity (EDA) has two components that are measured in microsiemens … Continue reading A Guide to Electrodermal Activity (EDA) in Games User Research

Accessible Design Masterclass BPB Oktober 2024 Slides

[German only] Im Oktober 2024, gab ich eine Masterclass รผber wie Accessible Design die Wahrscheinlichkeit verringern, dass Spieler*innen extremistische Ideologien annehmen oder sich daran beteiligen. Der Fokus lag ganz konkret auf praktischen Tool die Klein- oder Indieentwickler*innen einsetzen kรถnnen. Kurzer รœberblick: Das Entwerfen von Spielen mit barrierefreien Designprinzipien, um rechtsextremes Verhalten entgegenzuwirken, ist ein kreativer … Continue reading Accessible Design Masterclass BPB Oktober 2024 Slides