Lush recently re-vampled their homepage design choosing an user unfriendly approach and deleting all customer accounts. This article is an open letter to Lush from a point of view of a frustrated customer and UXR.
Learn With Me is a series where I write about a process, tool or similar that I need to learn for my current UX position. On today's agenda I am going to write about applying UX with content marketing to solve a problem. The Issue Our homepage is the core of our content marketing strategy. … Continue reading Learn With Me: Optimizing the download rate of your content
Learn With Me is a series where I write about a process, tool or similar that I need to learn for my current UX position. On today's agenda are decision tress. This week I needed to define a set of rules or conditions for an upcoming feature. Decision trees are not necessarily part of my … Continue reading Learn With Me: Decision Tree Diagram
Learn With Me is a series where I write about a process, tool or similar that I need to learn for my current UX position. This article is on KPIs.
Days Gone fails in delivering the promised player experiences, because there is no cohesion between structure, mechanics, programming and UI.
Full presentation is available now as a PDF here: NataliPanicCidic_Clash_19 Is you have any questions or need more explanations about slides, please get in touch with me. Credit: Cologne Game Lab, Clash of Realities 2019 Conference.
In this years’ talk at the Young Academics Workshop at the Clash of Realities Conference in Cologne, I want to introduce the benefits and possibilities of using digital fiction for narrative-driven games, especially its usage in the project “Writing New Bodies: Critical Co-design for 21st Century Digital-born Bibliotherapy”.
From Immersion to Attention in AAA is a M.A. thesis project where I'm analyzing video games on their distinctive narrative elements. In the next step I want to find out if these narrative elements influence player's attention. This thesis is supervised by Prof. Jan Alber (RWTH Aaachen University) and Prof. Astrid Ensslin (University of Alberta). … Continue reading Research Poster: Master Thesis Update
I am looking for players to help me out with a study, which will be carried out in Aachen, Germany in September and October 2019. Among all participants I am giving away 1-year-PS+ memberships and props. During the study, you will recieve food and drinks. This study is not sponsored or funded. If you are … Continue reading PS4 Players Wanted for Research in AAA Video Games
Playful Brain Demand 