Two tests you need to help you evaluate your design assets

What is the best way to test if an asset design is appealing to the user needs and if it communicates its designed purpose? There are two simple tests to answer these questions: the 5-second test and the preference test.

Let’s talk about the Lush 2021 not-so-fresh website experience

Lush recently re-vampled their homepage design choosing an user unfriendly approach and deleting all customer accounts. This article is an open letter to Lush from a point of view of a frustrated customer and UXR.