What is the best way to test if an asset design is appealing to the user needs and if it communicates its designed purpose? There are two simple tests to answer these questions: the 5-second test and the preference test.
Lush recently re-vampled their homepage design choosing an user unfriendly approach and deleting all customer accounts. This article is an open letter to Lush from a point of view of a frustrated customer and UXR.
Learn With Me is a series where I write about a process, tool or similar that I need to learn for my current UX position. On today's agenda I am going to write about applying UX with content marketing to solve a problem. The Issue Our homepage is the core of our content marketing strategy. … Continue reading Learn With Me: Optimizing the download rate of your content
In this presentation I will show you how I measured EDA for my M.A. thesis project, talk about problems with the EDA devices and analysis, and discuss the next steps of using the insights of my project to develop a toolbox to play experience in game development and game studies.
So far The Last of Us Part II made me cry very early on. Mostly because of its story but also because of few unnecessary usability problems. The biggest problem so far is that the game accepts only its linear solutions. Let me explain how forced problem solutions, linearity cuts the rope, and light brings clarity are destroying the game quality.
Learn With Me is a series where I write about a process, tool or similar that I need to learn for my current UX position. On today's agenda are decision tress. This week I needed to define a set of rules or conditions for an upcoming feature. Decision trees are not necessarily part of my … Continue reading Learn With Me: Decision Tree Diagram
Learn With Me is a series where I write about a process, tool or similar that I need to learn for my current UX position. This article is on KPIs.
Days Gone fails in delivering the promised player experiences, because there is no cohesion between structure, mechanics, programming and UI.
A while ago, I wrote a paper on the importance of image schemas in the Assassin's Creed franchise. This article highlights some important takeaways. Image schemas are connected to experiencing our everyday world. We need them to structure and connect meanings. Think of image schemas as a network or spider's web, where you have many … Continue reading Fixing the Assassin’s Creed Franchise: AC Unity vs. AC Origins
Full presentation is available now as a PDF here: NataliPanicCidic_Clash_19 Is you have any questions or need more explanations about slides, please get in touch with me. Credit: Cologne Game Lab, Clash of Realities 2019 Conference.
